Right Now, AI Is Recommending Your Competitors. Not You.
We audit your business the way the world actually sees it: your website, your search presence, your AI visibility, your competitors, your reputation. 8 domains. Scored. Benchmarked against your top 10 competitors. Delivered within 24 hours.
The gap between ambition and reality. CPA Australia, 2024-25.
Independent · No retainers · No upsell · Just the truth about your business
You Can't Fix What You Can't See
You’re invisible to AI. And it’s costing you customers right now.
When someone asks ChatGPT, Perplexity or Google’s AI Overview for the best provider in your industry, your competitors show up. You don’t. Gartner predicts traditional search volume will drop 25% by 2026 as AI answers replace search results. Businesses without structured data and AI-accessible content are being left out of the conversation entirely.
The worst part? You’ll never see these customers. They never find you in the first place.
Your agency is grading its own homework.
You pay $2,000 to $5,000 a month. They send you a report. But that report only covers what they sell. Without an independent baseline across brand, SEO, content, advertising, technical performance and reputation, you have no way to know if they’re working on what actually matters.
Your competitors know more about your business than you do.
They can see your website is slower than theirs. They can see their Google reviews outnumber yours four to one. They can see they rank above you for the keywords your customers search. The tools to find all this exist. You just haven’t used them on yourself yet.
These gaps compound every day. Customers you never meet choose a competitor. AI systems form opinions based on data you haven't managed. Your next agency contract renews without a baseline to hold them to. The blind spots are already there. The question is how long you leave them.
What Does AI Say About Your Business?
Every day, AI systems like ChatGPT, Perplexity and Gemini decide whether to recommend your business or leave you out entirely. Most businesses have never checked.
Your Outerview audit includes a full AI readiness assessment — structured data, schema markup, content accessibility, and whether the major AI platforms actually mention you when asked about your industry.
Domain 3 of 8
Search & AI Visibility
Score
42/100
Critical Finding
When prompted to recommend a provider in , none of the three major AI platforms (ChatGPT, Perplexity, Gemini) mentioned . Two direct competitors — and — appeared in every response.
High
Schema markup coverage: 12% of pages. Competitor average: 68%. has no FAQ schema, no Organisation schema, and no product/service structured data. This directly limits AI discoverability.
Recommendation
Implement Organisation, FAQ, and Service schema across all primary pages. Restructure content for AI-parseable format. Priority: P0 — this is the single highest-impact change available to .
The View From Outside
Your customers Google you before they call. Your competitors benchmark against you weekly. AI systems decide whether to recommend you or skip you entirely. Job seekers read your Glassdoor reviews. Potential partners assess your credibility in 30 seconds.
This is happening constantly, across dozens of channels. And you've never seen what they see.
Not because the data is hidden. It's all public. But nobody has ever pulled it together into one honest picture and shown you where you actually stand against the businesses you compete with.
Outerview is that picture. Not a dashboard. Not another tool to learn. An independent assessment of your business, delivered as a report you can actually hand to your team and act on.
Three Steps. Full Picture.
You Order
Tell us your business name or website. That’s it. No logins, no integrations, no access to your systems required. We work entirely from publicly available data — the same data your customers and competitors already use to judge you.
We Analyse
Our intelligence experts cover 8 distinct domains. We audit your website, search visibility, AI readiness, content, advertising, market position and reputation. Then we run the same analysis on your top 10 competitors so every finding has context.
You Receive
Within 24 hours: a 50+ page report with every domain scored out of 100, benchmarked against your competitors, and a prioritised action plan telling you exactly what to fix first, second and third.
You Act
Hand the web developer section to your developer. The SEO brief to your SEO person. The business owner summary to yourself. Every finding is classified by urgency and effort — so you know exactly what to fix now, what to fix next, and what to plan for.
We don't sell marketing services. The audit is the product.
No retainers, no upsells, no incentive to find problems that lead to our next engagement. You get the report. That's the relationship.
What Your Audit Covers
8 domains. Comprehensive analysis. One report that covers everything.
Brand Health
Is your value proposition clear in 5 seconds? How do your website, messaging and visual identity stack up?
Technical Performance
Site speed, mobile experience, security posture, email authentication. The foundations everything else sits on.
Search & AI Visibility
Where you rank in Google, and whether ChatGPT, Perplexity and AI Overviews even know you exist.
Content & Authority
Are you the voice of your industry, or silent while competitors build authority? Publishing quality, gaps and strategy.
Advertising & Paid Media
What your active campaigns on Google and Meta are actually doing. Spend signals, creative quality, landing page effectiveness.
Market Position
How your pricing, features and positioning compare. Where you lead, where you trail, and where the gaps are.
Business Health
Hiring signals, team structure, leadership profiles. What the market can see about your growth and operational maturity.
Reputation & Trust
Google Reviews, Glassdoor, social proof, media mentions. The public perception that shapes buying decisions before anyone contacts you.
What's Included
Inside the Report
A redacted excerpt from a real audit. This is what 50+ pages of scored, evidenced analysis looks like.
Executive Summary
Top 10 Priorities
AI Visibility
Zero AI platform mentions. Competitors and appear in all three. Implement Organisation + FAQ schema immediately.
Email Authentication
No SPF, no DMARC on . Anyone can spoof emails from your domain. Two DNS changes to fix.
Homepage Clarity
Value proposition unclear within 5 seconds. uses an aspirational tagline that assumes prior knowledge. Competitor communicates their offer in one line.
Review Volume
12 Google Reviews (4.2 avg) vs competitor average of 89 reviews (4.5 avg). No presence on or .
Content Authority
No published content in 6 months. Competitor publishes weekly and ranks for 3x more keywords.
5 more priorities in the full report
Get Your Full ReportThe Kind of Things We Find
These are real findings. Anonymised, but typical.
“We asked ChatGPT, Perplexity and Gemini to recommend providers in the client’s industry and city. None of them mentioned the business. Two competitors appeared in every response.”
This is the most common critical finding we see. Most businesses have no idea it’s happening, because you’d never think to check.
“The homepage headline was an aspirational tagline that didn’t explain what the business actually does. Competitor sites communicated their value proposition within 5 seconds.”
When you’re inside your own brand every day, you stop seeing what a first-time visitor sees. This shows up in most audits.
“12 Google Reviews averaging 4.2 stars. Closest competitor: 147 reviews averaging 4.6 stars. On G2 and Capterra, the business had no presence at all.”
Review volume is now a ranking signal for both Google and AI search. This isn’t just social proof anymore. It directly affects whether people find you.
“No SPF record, no DMARC policy. Anyone on the internet could send emails that look like they came from the business’s domain.”
Two DNS record changes to fix. Most business owners have never heard of this, but it affects email deliverability and opens the door to impersonation.
These aren't edge cases. Nearly every business we've audited has at least three findings they had no idea about.
Founding Client Results
We're onboarding our first 20 founding clients now. Their stories will appear here once audits are delivered and feedback is in.
Testimonials coming soon
Founding Client Pricing
Limited to 20 businesses. Then the price goes up permanently.
A management consultant would charge $10,000 to $50,000 for less scope and take months to deliver. A single finding from this report is often worth multiples of the fee.
Price increases to A$5,500 once all founding spots are filled.
13 of 20 founding spots remaining
Common Questions
The blind spots are already there.
How long do you leave them?
A$4,500 founding client rate for the first 20 businesses. Your full report delivered within 24 hours of ordering.
Got questions first?
hello@outerviewhq.com